As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye: 1. Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and Read More
I’ve just reviewed this book for PM (Professional Marketing) magazine and the article will appear shortly here http://www.pmforum.co.uk/magazine/ The book provides a good, solid introduction to the art of crafting and delivering a great presentation. It introduces three steps early: 1. Profile your audience 2. Structure and shape your message Read More
In August 2013, I wrote a review of law firm strategy and finance http://kimtasso.com/half-year-review-of-law-firm-strategy-and-finance/. As it was so popular with clients, students and colleagues I have repeated the process concentrating – using The Lawyer magazine - on developments in the latter half of 2013. Many of the themes and trends Read More
There was an interesting piece on growth and UK accountancy market trends in Accountancy Age on 13 January looking at the trends within top 100 accountancy practices (http://www.accountancyage.com/aa/analysis/2322595/full-top50-50-analysis-mixed-bag-of-success?utm_term=&utm_content=headline_title&utm_campaign=AA.Best_Practice_RL.EU.A.U&utm_medium=Email&utm_source=AA.DCM.Editors_Updates) The main points were: There were 12 new entrants into the market – in some ways this is encouraging as it shows Read More
This topic continues to generate an increasing amount of interest as the importance of emotional intelligence (aka soft skills) for leadership, management, marketing, selling and client relationship management becomes more generally known. There are many resources on this web site on the topic (use the search facility) and I provided Read More