If I had a pound for every time a private client lawyer, accountant or surveyor said “We are targeting High Net Worth” clients I would be a very high net worth person myself! Whilst saying you are marketing professional services to High Net Worth clients sounds like a good strategy Read More
One of my legal clients produced a helpful update recently on the impact of Data Protection on digital marketing. Some of the key issues covered include: Collecting client data * You can only collect data if you have good reason to do so * Ensure clients are aware that you Read More
Last week I attended CLT’s conference on “Managing and marketing a profitable private client department” where I delivered an hour paper on marketing, drawing in part on the lessons and case studies I had recently gathered to update the marketing chapter for the Law Society’s Probate Practitioners Handbook Knowing that Read More
A few weeks ago (sorry – it’s been busy) at the invitation of one of my former barrister clients I took myself along to the second Law Rocks music event at the 100 Club in London – dragging one of my legal chums with me. I had even put on Read More
Way back in 1998 I conducted a small research study in the legal profession about attitudes towards female only networking events. The results were interesting – 50% were for and 50% were against them, although there was a clear preference for them in the regions. So it was with great Read More
