I have just finished writing a review of Richard’s book “The end of lawyers? Rethinking the nature of legal services” (it will be published in Professional Marketing magazine later on this year). The review provides a summary of the book – which I feel should be essential reading for those Read More
I spent Wednesday at the PM Forum Annual Conference which this year was titled “Relationships” – as a result of my observation when I wrote about the event last year that it appeared to be the predominant theme whether we were talking about culture, clients, service quality, selling or brand. Read More
Last night I braved the miserable weather and trundled along to the offices of Kingsley Napley lawyers to attend a Professional Marketing Forum meeting entitled “Assisting Management – the role of marketing in influencing the Board”. Two senior non-marketers presented their thoughts. The first presentation was by an incredibly young-looking Read More
For those of you who don’t follow me on Twitter (RedStarKim), I have selected some of my recent tweets which may be of interest to those in the legal, property and accountancy professions. If you want further information, you’ll need to see the sources, references and links to full articles Read More
Roundtables, where you invite a series of guests along to talk over lunch or dinner, are a great way to generate publicity (if you invite a journalist to discuss a topical issue) and effective at subtly promoting your firm whilst helping your existing and potential clients and referrers network and Read More