Brandz Top 100 Most Valuable Brands report indicates that Google is the world's first $100 bn brand. The league table is now: 1. Google (£68.5bn) 2. Microsoft (£52.2bn) 3. Coca-Cola (£46.3bn) 4. IBM (£45.6bn) 5. McDonalds (£45.5bn) 6. Apple (£43.2bn) 7. China Mobile (£42bn) 8. General Electric (£40.9bn) 9. Vodafone Read More
I have just read a great Alumni Briefing Paper on "Non intrusive marketing" (some call this Web 2.0 marketing or Inbound Marketing) from Cambridge Marketing College – www.marketingcollege.com (where I lecture on the marketing communications diploma courses) – it provides a great introduction to the subject. It explains that non Read More
There were a number of speakers at yesterday’s Estates Gazette Property Marketing and PR Summit who supported the argument that those who continued to invest in marketing during a recession were most likely to make the most progress when the upturn arrives. The key points I took from each of Read More
At the risk of upsetting my friends at BrandFinance, I want to share what I heard at the keynote speech of yesterday’s Estates Gazette Property Marketing and PR Summit which was supported by the Profile Property Networking Group. John Murphy established Interbrand back in 1974 – along the way creating Read More
I have just finished writing a review of the book “Services Marketing” by Steve Baron, Kim Harris and Toni Hilton and I must say that it is so good to review a book that combines the academic rigour needed by those who have to teach marketing with the practical advice Read More