Marketing

20 ideas to improve impact, assertiveness and effectiveness for marketing and BD assistants and executives

It was a full house at the recent impact, assertiveness and effectiveness workshop at Professional Marketing Forum (https://www.pmforum.co.uk/training/). Here are the top 20 takeaways from the delegates: Increase self-confidence We considered the difference between self-esteem and internal self-confidence and the external portrayal of confidence http://kimtasso.com/be-more-confident-and-convey-confidence/ Use empathy Empathy is needed Read More

2019-08-27T09:38:35+01:00August 27, 2019|Kim's Blog, Management Skills, Marketing, Relationship Management|

Enquiry management: Converting more telephone enquiries with basic sales training

At a “Business development for lawyers” course a while back the topic that the delegates asked me to write about was that of converting telephone enquiries. More recently, at a practice development course for private client solicitors, the same issue arose and other insights were shared at a recent in-house Read More

2019-07-25T10:53:22+01:00July 25, 2019|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling|

Conference report: British Psychological Society’s (BPS) Psychology means business

Earlier this month I attended the British Psychological Society’s (BPS) Psychology means business conference in London. It was a day filled with excellent talks and fascinating insights. I have shared a few of the most interesting points here. Behavioural science Behavioural science was a big theme throughout the day – Read More

2021-04-03T15:01:34+01:00July 23, 2019|Kim's Blog, Management Skills, Marketing|

Technology and psychology skills needed

This leader article appeared in the summer 2019 edition of Professional Marketing magazine A view on the future of the marketing profession – Technology and psychology skills needed. The marketing profession is at an interesting crossroads. In one direction is technology nirvana – where systems automatically scrape and mine valuable Read More

2021-04-03T15:07:01+01:00July 15, 2019|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management|
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