Marketing

Introducing the marketing planning process into a professional service firm

At the recent “Marketing planning in a nutshell” training workshop http://www.pmforum.co.uk/training.aspx, the focus was on the best way to introduce a marketing planning process into a professional service firm. While many of the larger professional service firms have sophisticated marketing and business development planning processes, some smaller firms are still Read More

2018-03-20T13:45:26+00:00March 20, 2018|Accountants, Kim's Blog, Lawyers, Marketing, Property, Strategy|

Search Engine Optimisation SEO – An update

Every couple of years I attend a training session on Search Engine Optimisation (SEO) to ensure that my knowledge remains up to date. This month I attended a SEO course for journalists organised by  and led by my old friend Adam Tinworth (Twitter @adders and blog at https://www.onemanandhisblog.com/ ). So Read More

2018-03-06T10:22:01+00:00March 6, 2018|Kim's Blog, Marketing, Social Media, Web Sites|

How do you make a personal impact? Stand out, speak up and make a difference

How do you make a personal impact? A good first impression and personal impact supports the development of strong business relationships. There are a number of things you can do to make an impact around four topics – how you appear, what drives you, what you say (and how) and Read More

2018-03-02T11:26:48+00:00March 2, 2018|Kim's Blog, Management Skills, Marketing, Relationship Management|

Proactive Marketing Executive – Eight top tips (Feb 2018)

Another successful Proactive Marketing Executive training session http://www.pmforum.co.uk/training.aspx took place recently where there were lots of ideas on how to increase your value to your team and firm and progress your career at the same time. Eight top tips for being more proactive Delegates – from legal, accountancy and property Read More

2018-02-27T11:44:41+00:00February 27, 2018|Kim's Blog, Marketing, Relationship Management|
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