It was a sunny Sunday morning. I’d been out dancing the night before. Assuming I would spend some time leisurely reading my novel with a cup of coffee before having to start the day, I reached for my mobile phone. Yes, I check my social media accounts on waking. I Read More
Last week, I was joined by 18 senior and junior enthusiastic delegates from across the professions for an update on digital marketing and social media in the professions at a PM Forum training session http://www.pmforum.co.uk/training/ . Thanks to Dentons in the City for hosting. I promised to provide a summary Read More
At the Professional Marketing Forum training session for Future Marketing Managers last week I talked about the Finnish quality of “Sisu”. Future Marketing Managers need some Finnish “Sisu” or Japanese “Ganbaru” for success. There isn’t a direct translation in English of this special quality which is part of the Finnish Read More
Internal relationships are important for producing results in any marketing or business development initiative. At a recent “Towards Key Account Management – Helping fee-earners with client relationship management” workshop we conducted a brain writing exercise to gather as many strategies and ideas to help marketing professionals forge stronger relationships with Read More
I spent this morning in front of a video camera recording a webinar for MBL on Effective social media for accountants. My aims, in this 75 minute video (which will be livestreamed on Wednesday 6th May) were to: Present a persuasive business case on why accountants and tax practitioners should Read More