I went along to the final session in the 2014 roadshow (which was held in London) to see what Conscious Solutions had identified as the top priorities for professional services marketing in a digital world. I joined the marketers’ stream which was really informative but also heard positive feedback from Read More
As a substantial part of my coaching work includes career coaching and counselling – both for those who are professions in the traditional sense (lawyers, accountants and surveyors) and modern professionals (marketers and business developers) I joined two recent webinars to hear others’ views on career development. Each webinar was good in Read More
At the recent coaching skills course for Professional Marketing Forum delegates studied and practised a variety of coaching skills including: contracting, process, exploring/questioning, providing feedback and perspective, reframing, problem solving, goal setting, action planning and motivation. But what generated the most interest amongst the mid and senior level managers was Read More
You may recall that back in June 2012 I published a White Paper exploring the use (or non-use) of apps for clients by professional service firms (see http://kimtasso.com/law-firms-still-missing-a-trick-with-apps/ - let me know if you would like a copy at kim@kimtasso.com or search for app). I have continued to review notable new Read More
While it is easy to get wrapped up in all the amazing digital technologies that are available to marketers (I recently read a report that said, on average, even a junior marketer will use up to 100 different technologies in a day without even noticing) sometimes it is important to Read More
