Kim’s Blog

Up to speed in digital marketing and social media (session summary)

Last week’s half day session on “Up to speed in digital marketing and social media” http://www.pmforum.co.uk/training/ , went really well. Thanks to the participants and to 7 Bedford Row barristers http://www.7br.co.uk/home/home.asp for hosting. In terms of the areas of most interest to delegates: Tools: Monitoring and measurement Saturation levels New ways to Read More

Book review – Rainmakers (Business Development for lawyers) by Geoffrey Lander

I am immensely grateful for another lovely review of my fourth book "Rainmakers and Trailblazers - Step by step business development for lawyers" - this time from Geoffrey Lander. "If there was a Hall of Fame for business development gurus then Kim Tasso would be a first ballot certainty, for both Read More

2014-06-05T17:23:07+01:00June 5, 2014|Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Property marketing case study – Kurt Özfıçıcı at Fresh01 on virtual tours, drones, Google glasses and projection mapping

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Kurt Özfıçıcı who heads Fresh01 creative digital consultancy http://fresh01.com/. Their property clients include: ATIS Real, BNP Paribas, Lendlease and Bluewater. Read More

2014-06-05T17:00:55+01:00June 5, 2014|Kim's Blog, Marketing, Property, Social Media, Statistics and trends|

10 practical tips for fee and price negotiations

As part of the conflict management training courses and coaching I provide, I have just updated the 40 page resource “Guide to effective communication, conflict management and negotiation for smoother relationships and better outcomes” that I provide to delegates and coaching clients. Whilst much of the training focuses on influence, Read More

Marketing accountability and creativity, crisis management pragmatism, social media success and new banking brands at AMBA

I travelled into the depths of leafy Kent yesterday to attend the Association of MBAs (AMBA) http://www.mbaworld.com/ spring refresher day at Kent Business School. It looked like a balanced programme – two academics in the morning and two practitioners in the afternoon. Accountability vs. courage in marketing After luring the Read More

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