Last week I spent half a day running the revised training session on time, project and campaign management for young marketers in the professions. We covered a lot of material! As usual, at the end of the session I asked the delegates to let me know what they had found Read More
Whilst many would question the effectiveness of exhibitions in general as a way to promote professional services, an exhibition focused entirely on a local business community is a slightly different proposition. Earlier this week, wearing several hats (MD of small local business, business journalist, market researcher etc) I went along Read More
Those of you following me on Twitter (RedStarKim) will have seen numerous tweets from me bearing the hashtag #ricssm and this blog provides a more detailed account of the introduction to social media for property conference on 4th April 2011. Peter Bradley of Orbital Media and our chair kicked the afternoon Read More
Just when you thought you were up to date with technology – something else comes along. As if it isn’t tough enough to have your material out there through web sites, blogs, YouTube and social media tools like LinkedIn and Twitter you can now audio broadcast. Yep, micro audio blogging. Read More
Whilst reading The Marketer magazine (March 2011 - produced by the Chartered Institute of Marketing) I was delighted to find an example of great marketing by an estate agent in an article about SME (Small and Medium Sized Enterprises) and CRM (Client Relationship Management). “Estate Agents Joseph Green based in Read More