I read with interest an article in the press in the week - it related to the £7bn that the Government spends each year on consultants and external advisers (excluding those on IT projects which is estimated at a further £4.5bn pa). It showed the typical rates charged: £1,750 Managing Read More
For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” Read More
For a long time I have advocated that lawyers should reach beyond the narrow confines of their legal specialism in order to meet the wider needs of their clients and also to be innovative in developing new services - which seems particularly important with the threat of massive changes in Read More
Whilst drafting an article on the future challenges for those with marketing careers in the legal profession for Legal Marketing magazine, I pondered on the trend of qualified and experienced lawyers moving into marketing careers. Many years ago it was suggested as an alternative career to returning female lawyers who Read More
On Wednesday evenings after a hard day in the office between 6pm and 8pm, a group of dedicated young marketers from the professional services sector study hard for their Chartered Institute of Marketing (CIM) professional qualifications in the lovely Barclays building in Canary Wharf. As well as some students from Read More