Selling

Telephone skills – Focus on the caller’s needs

Lawyers and tax advisers attended the recent MBL workshop on “Pick up the Phone – Client service and sales opportunities for professionals”. This article forms part of the learning resources for the session. Future workshops are listed at Kim Tasso - MBL Seminars. Telephone skills – Focus on the caller’s Read More

2025-04-18T09:41:48+01:00April 18, 2025|Accountants, Kim's Blog, Lawyers, Marketing, Relationship Management, Selling|

Persuasive writing – Brand Voice and Tone of Voice

Delegates from law firms in Dublin, Manchester, Buckinghamshire and London joined me at the MBL workshop  on  persuasive writing. Some were lawyers (family, immigration and conveyancing) and some were in marketing/BD roles with a focus on pitches and tenders. We covered material to help craft clear, concise and compelling communications. Read More

2025-02-21T12:37:16+00:00February 21, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Psychology, Selling|

Book review: Unleash the power of storytelling by Rob Biesenbach

I’ve reviewed various storytelling books and this one is the best so far – it’s short (150 pages), practical and provides step-by-step guidance. It was published in 2018 in the USA. Its subtitle is “Win hearts, change minds, get results” and it’s positioned as “a practical guide for the workplace, Read More

2024-11-06T10:53:57+00:00November 6, 2024|Kim's Blog, Marketing, Relationship Management, Selling, Social Media|

Complex sales processes made simple – Co-ordinate, Connect, Conversations, Curiosity, Consistency and Conversion

Delegates from legal, accountancy and pensions firms attended last week’s “Selling Processes and Sales Skills for Marketing and BD Professionals” workshop by PM Forum. We explored the processes supporting complex sales cycles. A key theme was educating fee-earners – especially to manage expectations about the length of the sales cycle Read More

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