I’ve reviewed various storytelling books and this one is the best so far – it’s short (150 pages), practical and provides step-by-step guidance. It was published in 2018 in the USA. Its subtitle is “Win hearts, change minds, get results” and it’s positioned as “a practical guide for the workplace, Read More
Delegates from legal, accountancy and pensions firms attended last week’s “Selling Processes and Sales Skills for Marketing and BD Professionals” workshop by PM Forum. We explored the processes supporting complex sales cycles. A key theme was educating fee-earners – especially to manage expectations about the length of the sales cycle Read More
Last week, we gathered at the fabulous London offices of Norton Rose Fulbright for the PM Forum “Marketing and Business Development Writing Workshop”. (Details of future training workshops: PM Forum - PM Forum). Focusing on three key points Power of three - Writing and presentation basics (Video) (kimtasso.com) – I’ve Read More
At next week’s 29th Annual PM Forum Conference 2024 - PM Forum I’m presenting on coaching alongside Richard Chaplin | LinkedIn and Keith Hardie | LinkedIn. I thought it would be helpful to do a round-up of recent coaching articles which focus on business development. I’ve mostly drawn from PM Read More
How to manage objections was a key topic which emerged from the full day workshop on ”Pitch Perfect - How to Prepare & Present Winning Pitches & Tenders”. Further details of MBL training courses: Kim Tasso - MBL Seminars. Delegates included trainees to partners as well as junior and senior Read More
