Selling

At the heart of what we do – Better Business Relationships

What is at the heart of what we do - Better Business Relationships. Business relationships are at the heart of professional services – people buy people. Relationships are a key component of client service and often the source of competitive differentiation and real added value. Recently I presented a short Read More

Help your lawyers understand and engage with social media effectively

Gaining lawyer interest and engagement with the potential value of social media in both business development and relationship management is a regular theme in buy-in and marketing training workshops. So this new book is designed to help your lawyers understand and engage with social media effectively. There’s a challenging education Read More

2021-04-03T15:47:46+01:00November 16, 2018|Lawyers, Marketing, Relationship Management, Selling, Social Media|

Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Laboratories (2018)

At the 2018 Professional Marketing Conference, there was the usual client panel where clients of legal, accountancy and property professional services firms gave their views on marketing and client service. Continuing the series of Client Feedback – From the horse’s mouth: The Crown Estate, Surrey County Cricket Club and JUUL Read More

Book review: Endorsements for Better Business Relationships

My new book “Better Business Relationships – Insights from psychology and management for working in the digital world” (further details at http://kimtasso.com/publications/better-business-relationships/) will be published on 20th September. I’m humbled and deeply grateful for the following endorsements of the book: “Occasionally you come across books that are timely, utterly important Read More

Making an impact, influence and persuasion

Stephanie Hughes led an interactive session on "Making an impact, influence and persuasion" for an early evening event for Professional Marketing Forum http://www.pmforum.co.uk/ in London recently. Stepanie has been a concert pianist and a radio and television presenter. She is an experienced consultant and coach. Bring energy into the room Read More

2021-04-03T16:01:39+01:00August 13, 2018|Kim's Blog, Management Skills, Marketing, Selling|
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