I was asked the other day what I considered to be the important emerging trends in marketing (and not just professional services marketing) so I had a bit of a think. There’s so much going on! My initial ideas are below and I would be interested to hear your views Read More
As a result of the White Paper on selling and social media for the professions (see 15th December 2010) and the blogs on why and how to use Twitter in December 2009 several of my clients (including the barristers) have asked for a beginner’s guide to LinkedIn for lawyers, accountants and surveyors as Read More
Yesterday I had a fabulous day at the SMART Social Media for Business conference in Westminster. I tweeted throughout the day, and there was a LOT of material, but here are some of the most memorable bits. Setting the scene John Barnes (Incisive Media) opened the event and then Charlie Read More
A while back I got together with a well known consultant in digital marketing and social media to produce a White Paper providing guidance to lawyers, accountants and surveyors – and their business development advisers – on the use of social media in selling and integrating social media into their marketing, Read More
During the recession, many firms reluctantly dispensed with their marketing and business development staff which meant that the day to day burden of marketing fell onto the shoulders of secretarial and administrative staff. Many smaller firms cannot afford to hire full time marketing qualified staff and instead look to promoting Read More
