As a single mum with several friends who are single dads (with one of whom I write a monthly article for Wikivorce) I went along last night to the Westminster Debate for Fathers. The purpose of the debate – organised by Natasha Philips of Researching Reform - wasn’t clear at Read More
Last week I presented a session on marketing family law practices at CLT’s annual conference on “Management challenges facing family law practitioners”. At the session I promised the delegates two things – first, a simple introduction to Twitter (please see the earlier blog posts) and second, a commentary on some Read More
Web 2.0. Social networks. Social marketing. There’s lots of jargon – and hype – about it all. Most senior professionals will associate things such as Myspace and Facebook with their teenage kids and dismiss them from consideration as serious business tools. So here, in part one, I ask the question Read More
At the 360 Legal Conference earlier this month I presented a short paper on this topic and here are some of the key points I covered. Please let me know if you would like further details. Specsavers is one of the UK’s superbrands. Along with its other major chain rivals Read More
I have just finished writing a review of Richard’s book “The end of lawyers? Rethinking the nature of legal services” (it will be published in Professional Marketing magazine later on this year). The review provides a summary of the book – which I feel should be essential reading for those Read More