On 23rd April, in conjunction with Tim Prizeman of Kelso PR, I participated in a webinar on "Emergency marketing for accountants – launching services and gaining clients during the crisis and recovery". My 17 minute segment focused on marketing strategy for accountants and tax advisors - but the principles are Read More
Like many self-employed freelance consultants, I’m sitting at my home office desk looking at an empty diary and wondering how on earth I will pay the bills. It’s rare to have the luxury of time on my hands to sit back and really think. So here are some personal reflections Read More
This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018 and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million Read More
Many of the clients I work with in the legal, accountancy, property and other sectors are relatively small but fast-growing businesses with up to 30 owner-managers. It is surprising the number of them that either don’t have a business plan or have a plan that is out-of-date or that doesn’t Read More
A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design Read More
