When providing business development coaching to lawyers and accountants, one of the metaphors I use is that it is like growing a tree. It’s not an overnight process. It takes time for a young sapling to find the right location, acquire the necessary resources and grow steadily each year until Read More
I’ve always been a bit dubious about the role of Corporate Social Responsibility (CSR) in the business world and the professions and, at an event at the Open Business School in London last night to launch a new strategy book Professor Lawton reminded us of the quote by Milton Friedman Read More
Having just surfaced from a mountain of research, I’ve plucked these gems out as counter-intuitive market trends that could have an impact on your business or marketing strategy 1. Book publishing growth Whilst we may think that electronic books have taken over, there were 530,000 new books published in 2011 Read More
In August 2013, I wrote a review of law firm strategy and finance http://kimtasso.com/half-year-review-of-law-firm-strategy-and-finance/. As it was so popular with clients, students and colleagues I have repeated the process concentrating – using The Lawyer magazine - on developments in the latter half of 2013. Many of the themes and trends Read More
The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner Read More
