Strategy

UK accountancy market trends

There was an interesting piece on growth and UK accountancy market trends in Accountancy Age on 13 January looking at the trends within top 100 accountancy practices (http://www.accountancyage.com/aa/analysis/2322595/full-top50-50-analysis-mixed-bag-of-success?utm_term=&utm_content=headline_title&utm_campaign=AA.Best_Practice_RL.EU.A.U&utm_medium=Email&utm_source=AA.DCM.Editors_Updates) The main points were: There were 12 new entrants into the market – in some ways this is encouraging as it shows Read More

2014-01-24T09:52:10+00:00January 24, 2014|Accountants, Kim's Blog, Management Skills, Statistics and trends, Strategy|

Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – Read More

2013-12-20T10:54:36+00:00December 20, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|

Marketing strategy for personal injury lawyers at MASS conference

At the MASS (Motor Accident Solicitors Society) http://www.mass.org.uk/ conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered Read More

2013-10-30T18:06:38+00:00October 30, 2013|Kim's Blog, Lawyers, Marketing, Social Media, Strategy, Web Sites|
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