Radio advertising by property tax accountants

Posted on: January 29, 2012

Whilst walking to the train station the other day, listening to the Nick Ferrari show on LBC radio my attention was grabbed by an advert by accountants. Well, tax accountants to be precise. And their compelling message was to those who invest in property – Capital allowances on the radio! Lovell Consulting – – is a […]

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Product and service development – Legal Sector (Epoq webinar)

Posted on: December 7, 2011

Product and service development doesn’t get much coverage in the legal sector. So I spent my lunchtime yesterday watching the Epoq/DirectLaw webinar by Jon Busby and Grahame Cohen. I’ve seen Grahame speak at several events before but it’s always good to keep up to date – and I am sure that some of my clients will […]

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Book Review: Understanding Digital Marketing – Marketing strategies for engaging the digital generation (Damian Ryan and Calvin Jones)

Posted on: June 11, 2011

As far as I can make out, this book is one of those set for the CIM/CAM Diploma in Digital Marketing, It provides an excellent introduction to digital marketing. It’s a relatively easy and quick to read 276 pages although as well as the glossary and index it would have been good to have a […]

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Introduction to MAC (Mobile Activation Code) tags

Posted on: April 26, 2011

Noticed those small square graphical images that have started to creep onto the pages of print media and other promotional materials? I even received a business card recently with a tag on the back. Personally, I prefer the aesthetics of the QR (Quick Response) tags although some experts argue that the more angular Microsoft tags […]

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Property marketing – That’s the way to do it!

Posted on: March 16, 2009

When writing my book (Growing your property practice – due out in May) I researched a lot of property partnerships and companies to see how the best were dealing with marketing and promotion (amongst other things). And reading my London newspaper last week drew my attention to another example. In the distant past I had been a […]

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