As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and collaborative project management), CityOffices.net (construction […]
As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye: 1. Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and any other user generated content […]
The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: http://www.legaltechnology.com/latest-news/kim-tasso-on-marvelous-marketing-from-referrer-management-to-chilli-campaigns-national-awards/ With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner in 2005 to an award-winning […]
The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – has been through significant change […]
At the MASS (Motor Accident Solicitors Society) http://www.mass.org.uk/ conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered included: Too often I see […]
Original branding by Matt Playford · A site by Fresh01