Property marketing case study – Antony Slumbers: a sense of place, experiential marketing and augmented reality

Posted on: May 2, 2014

As part of my research into what’s happening (and, more importantly, what’s likely to be happening) in the fast moving world of property and real estate marketing, I spoke to Antony Slumbers who does “adventures in technology and corporate real estate” with initiatives such as Glasnost21 (CRM, sales pipeline and collaborative project management), (construction […]

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6 trends for marketers to watch – Compliance, video, creativity, social business, crowdsourcing and big data

Posted on: February 17, 2014

As always, marketers are battling to keep up with all the changes driven by international, technological and economic upheaval. But here are six trends for marketers that caught my eye:  1.     Monitor UGC (User Generated Content) The Committee of Advertising Practice (CAP) indicated that organisations MUST monitor comments, posts, videos and any other user generated content […]

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Legal Marketing Case Study: “Hot on family law” at Rayden Solicitors

Posted on: January 30, 2014

The latest legal marketing case study for the Marvellous Marketing series at Legal Technology Insider: With the legal news full of stories of woe about the demise of so many small law firms it is heartening to hear about success – such as growing from a part-time sole practitioner in 2005 to an award-winning […]

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Legal marketing case study: Irwin Mitchell combines DR advertising, online promotion and brand building

Posted on: December 20, 2013

The following legal marketing case study appeared as part of the Marvellous Marketing series I write for Legal Technology Insider: I first became involved in the personal injury market in the 1990s through working with APIL. Since then this market – perhaps more than any other area of law – has been through significant change […]

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Marketing strategy for personal injury lawyers at MASS conference

Posted on: October 30, 2013

At the MASS (Motor Accident Solicitors Society) conference last week, I was asked to introduce the panel on marketing with an overview of the need for a marketing strategy for personal injury lawyers when trying to reach the consumer. And in just 15 minutes! The key points I covered included: Too often I see […]

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