AI

Accountancy marketing case study – How KPMG influenced £35 million in new business by blending digital and offline media

This blog summarises information published when KPMG won a B2B marketing award for the “Changing futures” best multichannel campaign in 2018  and a talk provided by Daniel Sullivan of KPMG at the September 2019 Professional Marketing Forum Annual Conference. This accountancy marketing case study – How KPMG influenced £35 million Read More

2020-03-05T13:01:55+00:00March 5, 2020|Accountants, Kim's Blog, Marketing, Social Media, Strategy|

Soft skills for lawyers – research and book in development

Between now and March 2020 I will be researching and writing a new book for Globe Law and Business https://www.globelawandbusiness.com/ on Soft Skills for Lawyers. I will be drawing on my expertise as a psychologist, trainer and professional coach with decades of experience in helping lawyers develop soft skills to Read More

2019-09-25T09:06:35+01:00September 6, 2019|Kim's Blog, Lawyers, Management Skills, Relationship Management|

Research report: 24th Annual Smith & Williamson Law Firm Survey 2018 “Brexit, what Brexit?”

The annual Smith & Williamson law firm survey 2018 obtained the opinions of over 130 managing partners and senior management personnel across the UK in August 2018. The clear message emerging from this year’s survey show that law firms are continuing to fight for top talent in a competitive market Read More

2021-04-03T15:05:13+01:00July 15, 2019|Kim's Blog, Lawyers, Management Skills, Statistics and trends, Strategy|

Intapp leads the way with client lifecycle management (CLM) solution

In May I went along to the Intapp conference in London. I’ve written about the Intapp Professional Services Cloud before - it spans intelligent client development, unified business acceptance (conflict checking during client on-boarding) and client delivery (especially its support for pricing). But what struck me most at the recent conference was the Read More

2019-06-05T10:38:02+01:00June 5, 2019|Kim's Blog, Lawyers, Marketing, Relationship Management|

Book review – Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney

I read and review a lot of books but this was one - Advanced Marketing Management: Principles, skills and tools by Nikolaos Dimitriadis, Neda Jovanovic Dimitriadis and Jillian Ney – is one of the best I have come across for a while. I have sung its praises to many people Read More

2019-05-29T12:46:27+01:00May 29, 2019|Kim's Blog, Marketing, Statistics and trends|
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