At the recent “Change management and leadership” workshop run by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx we experimented with different tools and techniques to help lead and manage change. But one thing that the delegates focused on was “Don’t try to eat the white elephant whole”. Let me explain our thoughts on Read More
“A team is not a group of people who work together, it is a group of people who trust each other” (Simon Sinek). As social creatures, you’d think that if you put us together in a group we would all just get on, share our thoughts and tackle the task Read More
What are your priorities for 2019? Thoughts for professional service firm leaders are shared below. But first, take a few moments to reflect on what you have achieved this year - and savour the successes. And then, as 2018 draws to a close, turn your thoughts to what you want to achieve in Read More
Recently I ran another of the popular “marketing planning in a nutshell” training session for PM Forum http://www.pmforum.co.uk/training/ The 18 delegates – from a variety of legal and accountancy firms - selected three of the topics we discussed for a follow up blog: Stepping stones, persuasion and maintaining momentum Stepping Read More
What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to Read More
