Don’t try to eat the white elephant whole – thoughts on change management and leadership

At the recent “Change management and leadership” workshop run by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx we experimented with different tools and techniques to help lead and manage change. But one thing that the delegates focused on was “Don’t try to eat the white elephant whole”. Let me explain our thoughts on Read More

By |2020-05-12T17:23:17+01:00November 18, 2019|

What are your priorities for 2019? Thoughts for professional service firm leaders

What are your priorities for 2019? Thoughts for professional service firm leaders are shared below. But first, take a few moments to reflect on what you have achieved this year - and savour the successes. And then, as 2018 draws to a close, turn your thoughts to what you want to achieve in Read More

By |2021-04-03T15:33:41+01:00December 29, 2018|

What makes a good marketing campaign?

What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see www.mpfglobal.com) I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to Read More

By |2015-07-06T13:21:14+01:00September 3, 2008|
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