At the recent Professional Marketing Forum conference I was asked to facilitate a session with Kevin Doolan of Eversheds on “How does the marketing team drive the new client agenda?” - and consider the future agenda for marketing in the professions. The topic was selected by Richard Chaplin of the Managing Partners Read More
Allan Evans is global head of clients and markets at BDO accountants and in the UK leads a team of more than 60 people. Prior to joining BDO, Allan was the sales and marketing director for PricewaterhouseCoopers and before that he worked at Abbey Life, Lloyds TSB, Friends Provident and Read More
I continue to be one of the judges at these important annual awards (which were this year in association with the Financial Times and Harvard Business Review) and last night I attended the best-ever-attended gala dinner at The Marriott Grosvenor Square to see the winners announced. Sir Nigel Knowles, Joint Read More
Clare Rodway is the founder of Kysen – one of the leading public relations consultancies serving the legal sector. She talks about the impact of digital PR on her own business and on the work of her clients. Further details from: http://www.kysenpr.co.uk/ Q: What has been the impact of digital PR Read More
The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More
