Law firm analysis – MHA Legal Benchmarking Annual Report 2020

I regularly scan for research reports that can be used by professional service firms (lawyers, accountants and surveyors) when conducting their business analysis and business, financial and marketing planning. I share summaries of key reports to assist firms with their planning. The MHA Legal Benchmarking Annual Report 2020 (8th) covers Read More

By |2021-03-30T20:47:58+01:00January 14, 2021|

Marketing needs to be more accountable – Malcolm McDonald

During the inevitable end of year office tidy up I came across a briefing paper called “The State of Marketing” written by the wonderful Professor McDonald (I call him the “Patron Saint of Marketing Plans”) for the Cambridge Marketing College in 2009 and thought it was worth reviewing his thoughts Read More

By |2020-05-27T17:43:51+01:00December 31, 2010|
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