This short (7 minutes) video introduces Transactional Analysis (TA). Business relationships – How the parent, adult, child (PAC) model helps with difficult interactions. (Video script) Hi, I’m Kim Tasso I’d like to share with you today a psychology concept to help you deal with difficult interactions – both in business Read More
This podcast was released in August 2020 by Kiran Kapur of Cambridge Marketing College on soft skills for marketing professionals (Approximate script with links) Introduction Kim Tasso is a fellow of the Chartered Institute of Marketing (CIM) and has worked in marketing – as a director and a consultant – Read More
A frequent question when people ask me about marketing and selling is how to target new business. There are lots of different ways to target new business. We explore one method in this short video (7 minutes) on Selling basics - Targeting with rabbits, deer and elephants. It's a method that Read More
(A shorter version of this book review: Executive Engagement Strategies appeared in a recent edition of Professional Marketing magazine) I reviewed two of Bev’s previous books – in 2011 on marketing technology as service and more recently, in February 2020, her fabulous practitioner’s guide to Account Based Marketing. I’m a Read More
This short (8 minute) video provides an introduction to emotional intelligence (EQ) and empathy. It explains why emotional intelligence is important for personal and business relationships. (Video script - an introduction to emotional intelligence (EQ) and empathy) HI I’m Kim Tasso. In this short video I will introduce you to Read More
