I was delighted to present at the North West Region group of Professional Marketing Forum http://www.pmforum.co.uk/locations/north-west.aspx in Manchester all about buy-in in professional services recently. The lunchtime session was hosted by PwC (thanks to regional chair Rachel Kelly and the committee for organising). And it was fantastic that over 60 Read More
At the December 2018 presentation of a delegation, coaching and team management training workshop (http://www.pmforum.co.uk/training.aspx) delegates were particularly interested in the following team management issues - managing up, boundaries and broken relationships. Managing up Managing up is “Understanding your boss’s position and requirements and making yourself known as a stellar Read More
At a recent training workshop we considered: What marketing and business development assistants would like to say to their fee-earners. The assistants know that they have to work hard to understand what their fee-earners do and who they do it for – they must develop empathy with their fee-earners and Read More
This book review of Better Business Relationships by Paul English of Grant Thornton appeared in the Winter 2018 edition of Professional Marketing magazine Kim Tasso reminds us early on in her book that while no one teaches you about relationships, nearly every aspect of business life demands effective relationships skills. Read More
The original (shorter) review of Reinforcements: How to get people to help you by Heidi Grant was published in the October edition of Professional Marketing magazine http://www.pmforum.co.uk/pm-magazine/pm-magazine.aspx Reinforcement can mean a) enlisting extra help and b) a process to establish a particular behaviour using reward. Cleverly, this short book addresses Read More
