Chartered Financial Planners great marketing communications campaign

Posted on: May 1, 2009

It takes quite a lot to get me excited about marketing communications campaigns by the professions (I’ve seen way too many in my time) but I think Armstrong Davis – Chartered Financial Planners – are worthy of a mention. that I came across I noticed a link at the end which said “How we saved […]

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Task, tool and message?

Posted on: March 9, 2009

As I draw to the conclusion of this term’s various lecturing commitments for the CIM marketing communication diploma classes that I teach, my students are preparing their assignments. One of the key concepts that underpins most of what is taught in this course is the relationship between task, tool and message. The beauty of the […]

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Lawyers find campaign management most valuable tool

Posted on: March 7, 2009

For one of my law firm clients I return each year to deliver two modules of their Management Development Programme – one is on strategic marketing (and the link with the business plan) and the other is on tactical marketing and selling – for the latest batch of “management trainees” who are usually partners, associates […]

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What makes a good marketing campaign?

Posted on: September 3, 2008

What makes a good marketing campaign? In my capacity as a judge in the MPF (Managing Partners Forum) Awards “Best Marketing Campaign” category (see I had the pleasure today of reviewing the short listed entries along with my fellow category judge in advance of the imminent judges’ dinner to discuss the winners in a […]

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Visual identities, colours and hedgehogs

Posted on: July 23, 2008

It’s rare for me to get involved in visual identity reviews these days but today I was helping a law firm client prepare a brief for a pragmatic visual identity refresh following a strategic review and a new web site. Interestingly, the bit where we address the brand fell between the overall strategic review and […]

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Original branding by Matt Playford · A site by Fresh01