In April, McKinsey management consultants published an article on social media with a specific focus on its value in consumer marketing and on its “consumer decision journey” model. The full article is here: http://www.mckinseyquarterly.com/Demystifying_social_media_2958 Whilst it is not directly relevant to the professions, there are some statistics and case studies Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Listen to the market (research) Attend events (market intelligence/make connections) Follow up Manage your contacts Prioritise your pipeline Promote your referrers and clients Create a campaign Optimise your Read More
Whilst walking to the train station the other day, listening to the Nick Ferrari show on LBC radio my attention was grabbed by an advert by accountants. Well, tax accountants to be precise. And their compelling message was to those who invest in property - Capital allowances on the radio! Read More
It’s not often that I am stopped in my tracks by really inspired marketing of legal services but it happened this week. And in the area of marketing of family law services. The family legal market is going through a period of unprecedented change – Legal Aid has been swept Read More
Most marketers in the professions understand the value of thought leadership as a tool for positioning a firm, creating new markets and services, driving innovation and, of course, raising profile and generating leads and interest from clients and potential clients. But what I perhaps hadn’t appreciated was how important it Read More
