Careers

12 tips from a coaching and mentoring skills course (2015)

A dozen directors and managers from professional service firms joined me on the PM Forum’s “Developing your coaching and mentoring skills” experiential training session this week. http://www.pmforum.co.uk/training/  It was a great day – and we particularly enjoyed the role plays of coaching sessions with team members and fee-earners which provided Read More

2015-12-11T15:43:49+00:00December 10, 2015|Accountants, Kim's Blog, Lawyers, Management Skills|

How to design a marketing and business development team

I’m frequently asked to help with the challenge of how to design a marketing and business development team in professional service firms that is fit for the future. I have developed a consultancy methodology for doing so. I recently used it to talk through the process with the director of Read More

2023-03-23T14:42:15+00:00November 20, 2015|Kim's Blog, Management Skills, Marketing, Strategy|

Checklist: 25 practical and professional skills for marketing and business development assistants (2015)

Yesterday saw another successful training session for PM Forum with delegates from legal, accountancy and property firms at the “Practical and Professional Skills for marketing and business development assistants” http://www.pmforum.co.uk/training/ Summarising the discussion, here is a checklist of 25 practical and professional skills for marketing and business development assistants. Perception  Read More

2015-11-20T15:38:58+00:00November 20, 2015|Kim's Blog, Marketing|

Four questions from secretaries on marketing and business development: thought leadership, campaigns, social media and search engines

I recently ran one of the regular “Introduction to marketing and business development for secretaries and assistants” sessions for PM Forum (see http://www.pmforum.co.uk/training/) The delegates were split equally between those who worked within marketing and BD teams and those who supported a legal or accounting fee-earner. At the end of Read More

2015-11-12T13:20:09+00:00November 12, 2015|Kim's Blog, Marketing, Social Media, Web Sites|

7 building blocks of a proactive marketing executive (2015)

A few weeks ago I had the pleasure of leading 18 delegates from the legal, accountancy and engineering professions as we explored the personal, professional and technical challenges of becoming a “proactive marketing executive”. http://www.pmforum.co.uk/training/ Whilst we acknowledge that many marketing and business development professionals necessarily start their careers in Read More

2015-10-07T16:22:40+01:00October 7, 2015|Kim's Blog, Marketing, Relationship Management|
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