I was invited to lead a half day workshop for marketers and lawyers at LawNet recently on this topic. We covered a lot of ground – some of which I have written about in previous blogs (see links below), particularly the 7P buy in model and toolbox. However, there were Read More
I liked both “Who moved my cheese?” (Spencer Johnson) and “Our iceberg is melting” (John Kotter) – two fables about how to manage individual and business change. And now the professions have their own story about succession in a partnership. With a distinctly “Watership Down” feel – the main characters Read More
I’ve written a fair amount about strategy (see the links below) but I thought it might be worth going back to some basics. So here's some strategy basics -Mintzberg (who I often talk about in training sessions in the context of emergent strategy). In 1987, he provided five Ps for Read More
There was an unfortunate article recently in one of the legal magazines that provided a rather damning view of the history of marketing in the profession. On the basis of interviews with a handful of people, it asserted that most marketers involved in legal marketing in the past were no Read More
You will remember in Aladdin that the sorcerer tricks Aladdin’s wife into giving up the lamp containing the genie by offering to exchange “new lamps for old”. Perhaps there’s a moral in that story for professional service firms. I’ve noticed that a number of smaller legal, accountancy and property firms Read More
