At next week’s 29th Annual PM Forum Conference 2024 - PM Forum I’m presenting on coaching alongside Richard Chaplin | LinkedIn and Keith Hardie | LinkedIn. I thought it would be helpful to do a round-up of recent coaching articles which focus on business development. I’ve mostly drawn from PM Read More
Marketing moves at a very fast pace – and professional marketing standards and qualifications need to keep up. The Chartered Institute of Marketing (CIM) has revised its professional qualifications. The last major revision was in 2020. CIM qualifications provide guidance on what knowledge, skills and behaviours are needed throughout a Read More
At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Both to support their competitor analysis and to see what good strategies and campaigns look like. I scour publications and awards to pick up as many as Read More
At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. Delegates were from law and accounting firms with a variety of reasons for attending: a new role or Read More
Many firms – particularly since the rapid digital transformation resulting from the Covid crisis – are focussing on improving the User Experience (Ux) and Client Experience Management (CEM). But there are always occasions when things don’t go to plan, errors are made, expectations are not met or there are delays Read More
