Client research Archives - Page 3 of 3

Client Experience Management (CEM) – Research into the client journey at law firms
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Client Experience Management (CEM) – Research into the client journey at law firms

Kim's Blog, Lawyers, Marketing, Relationship Management

Client Experience Management (CEM) – Research into the client journey at law firms

Whilst presenting a paper on strategic marketing at a recent professional services marketing conference in Sussex http://kimtasso.com/strategy-silos-is-marketing-guilty-too-align-integrate-focus-educate-and-champion/, one of my fellow presenters was Jonathan Winchester, chief executive of insight6 Limited https://insight6.com/ (which some of you may know as Shoppers Anonymous). He gave a fascinating talk about Client Experience Management (CEM Read More

Kim Tasso2018-07-20T11:51:42+01:00July 20, 2018|Kim's Blog, Lawyers, Marketing, Relationship Management|

System review: Performance management in the professions – Performance Leader system
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System review: Performance management in the professions – Performance Leader system

Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management

System review: Performance management in the professions – Performance Leader system

I caught up with Paul Lemon, previously of the Professional Marketing Forum and now Managing Director of Performance Leader, on one of his many trips to the UK since relocating to Perth, Western Australia (which he tells me is just a 17hr non-stop flight from London!). Paul spends around 30% Read More

Kim Tasso2018-05-08T09:58:04+01:00May 8, 2018|Accountants, Kim's Blog, Lawyers, Management Skills, Property, Relationship Management|

Legal market research – Perceptions and needs of consumers and small businesses

I regularly facilitate a public training session for CLT on “Client care, service excellence and retention” http://www.clt.co.uk/course/Client-Care-Service-Excellence-and-Retention/. During the workshop we spend time considering various legal market research reports. I have blogged a lot about commercial client research and the needs of general counsel in the past (see the related Read More

Kim Tasso2016-04-24T12:37:49+01:00April 24, 2016|Kim's Blog, Lawyers, Marketing, Statistics and trends|