At the recent PM Forum training workshop on “Buy in, engagement and stakeholder management” there was much discussion about influence and persuasion. Delegates were from law and accountancy firms. I’ve pulled together many of the ideas on influence and persuasion to create a toolbox as an additional learning resource for Read More
As a long-standing member of the Institute of Directors I was surprised to learn that there is special interest groups for Marketing Communications | Institute of Directors. So I attended one of its webinars yesterday: “Are you really listening – Unlocking innovation and engagement in the workplace” which focused on Read More
At the recent PM Forum - PM Forum training workshop on “Supporting change” law and accountancy firm delegates progressed through three modules: individual change (psychological processes), organisational change and change processes and tools. Throughout the session there was delegate discussions and break out groups – a summary of which is Read More
There were both lawyers (solicitors and barristers) and accountants at last week’s MBL LearnLive training session on “Developing More Work from Referrers & Intermediaries“. (Future dates: Kim Tasso - MBL Seminars). Their key interests – whether in fee-earning or business development roles - were working with external referrers and the Read More
Whilst recovering from a seasonal cold, Chloe Cristine of TBD Marketing presented her latest digital marketing training workshop for PM Forum on “Planning Digital Marketing Campaigns and Content Strategy”. Also included below is a summary of a webinar on the same topic hosted by Ireland - PM Forum by Emma Read More
