Book review: Build your digital marketing strategy by Steve Brennan

I like to review recent books with a view to offering recommendations to those people who attend my training workshops. Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build Read More

2022-07-22T12:12:56+01:00July 22, 2022|Kim's Blog, Marketing, Social Media, Strategy, Web Sites|

Managing Partners’ Forum Awards 2020 – Marketing, client service, innovation, learning and culture change

I’ve been one of the judges on the annual Managing Partners’ Forum Awards for many years – across a number of categories. I was invited to attend the Awards dinner (again at the Marriot Grosvenor Square) to celebrate with the short-listed firms across three themes - Client, Community and Business. Read More

2020-03-16T11:10:04+00:00March 16, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Property|

Book Review: Professional Services Marketing Handbook (Edited by Nigel Clark with Charles Nixon)

You would expect a book coming from the folk at Cambridge Marketing College to be good. And it is. Unusually, it’s not a text book – there’s little theory within it. But it’s a fabulous collection of case studies, best practice and insight from a glittering array of the great Read More

2015-10-09T12:01:53+01:00October 9, 2015|Accountants, Kim's Blog, Lawyers, Marketing, Selling|

Book review – “Creating winning bids” (architecture and construction) by Basil Sawczuk

Back in April 2010, I was rather complimentary about Basil’s book which provided an overall model of business development for those in smaller consultancies in the architecture and construction industry His latest book “Creating winning bids” is a quick and easy read over 110 pages and covers the following: Read More

2013-08-15T14:13:14+01:00April 2, 2013|Kim's Blog, Property, Selling|

Architecture and construction – marketing and selling architecture and construction professional services

I have just written a review of this book on marketing and selling architecture and construction professional services by Basil Sawczuk (an architect turned business development director) which will appear in a forthcoming issue of Professional Marketing magazine. The book provides a really good basic introduction with lots of examples, Read More

2017-03-06T16:09:22+00:00April 5, 2010|Kim's Blog, Marketing, Property, Selling|
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