Don’t try to eat the white elephant whole – thoughts on change management and leadership

At the recent “Change management and leadership” workshop run by Professional Marketing Forum we experimented with different tools and techniques to help lead and manage change. But one thing that the delegates focused on was “Don’t try to eat the white elephant whole”. Let me explain our thoughts on Read More

By |2020-05-12T17:23:17+01:00November 18, 2019|

Book Review – “How to think strategically: Your roadmap to innovation and results” by Davide Sola and Jerome Couturier

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum I needed to select a couple of books to recommend to delegates. Read More

By |2014-08-19T15:58:10+01:00August 19, 2014|

The psychology of creativity

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few. Big C Creativity The psychology of creativity applies empirical, scientific rigour Read More

By |2014-08-20T14:42:46+01:00February 22, 2013|

D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor

The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More

By |2014-08-26T17:26:22+01:00September 21, 2012|
Go to Top