Don’t try to eat the white elephant whole – thoughts on change management and leadership

Posted on: November 18, 2019 Don’t try to eat the white elephant whole – thoughts on managing change and leadership

At the recent “Change management and leadership” workshop run by Professional Marketing Forum https://www.pmforum.co.uk/training.aspx we experimented with different tools and techniques to help lead and manage change. But one thing that the delegates focused on was “Don’t try to eat the white elephant whole”. Let me explain our thoughts on managing change and leadership. What’s […]

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Creativity 4 – Enhancing creativity using Leonardo da Vinci’s seven methods

Posted on: September 2, 2014

This is one of a series of blogs on problem solving, creative thinking and creativity to support a number of public and in-house training courses on the subject with regards to strategy and business development. Please let me know (kim@kimtasso.com) if you would like further details of half and full day workshops or services to […]

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Book Review – “How to think strategically: Your roadmap to innovation and results” by Davide Sola and Jerome Couturier

Posted on: August 19, 2014

I’ve read numerous books on strategy since before my MBA in 1996 and ever since. There were some good and some poor. As part of preparing for the forthcoming course on “Being more strategic” for PM Forum http://www.pmforum.co.uk/training/ I needed to select a couple of books to recommend to delegates. This is the first of […]

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The psychology of creativity

Posted on: February 22, 2013

I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few. Big C Creativity The psychology of creativity applies empirical, scientific rigour to the study of pioneering […]

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D&AD’s “The Art of Art Direction Masterclass” with Alexandra Taylor

Posted on: September 21, 2012

The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Cannes, 189 entries in the […]

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