Has the creative sector been overlooked in the rush to develop the tech sector? Back in April, The Director magazine published an article http://www.director.co.uk/magazine/2013/04_April/Cover%20story_66_07.html featuring Doug Richard of Dragon’s Den fame. He argued that business must “pay more than lip service to the £36b pa industry that’s the envy of Read More
I have studied creativity and innovation extensively in the past and admire the work of people such as Bird, Buzan, Cabral, De Bono, Doblin, Grundy, Hayes, Henry, Kirton, Kline, Perkins, Snowden, Sternberg, Thomke and Wallace to name a few. Big C Creativity The psychology of creativity applies empirical, scientific rigour Read More
Dr Robert Epstein, a psychologist at Harvard, is well known as a leading thinker on creativity. He developed a simple model which identified the following important dimensions of creativity (creative competencies): Capturing This relates to how well you capture and preserve ideas as they occur to you. For example, artists carry Read More
There’s so much happening in the world – mostly driven by the digital revolution – that it’s easy to get so wrapped up with new tools and channels that the fundamentals are left behind. Strategy is one of those areas that is often neglected. And even when, like me, you’ve Read More
The annual D&AD Awards are recognised throughout the world – those famous yellow pencils which set the absolute standard for creative excellence in advertising and design. Alexandra Taylor has worked for Weiden & Kennedy and Saatchi & Saatchi and won numerous awards including “Agency of the year”, best overall ad at Read More
