Digital Marketing

Property marketing case study – Integrated campaign on farmland value from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated Read More

2019-05-09T10:13:34+01:00April 26, 2019|Kim's Blog, Marketing, Property, Social Media, Web Sites|

Book review: Social media in business development and relationship management: A guide for lawyers (by Richmond Green Chambers and The Barrister)

This review and appreciation of “Social media in business development and relationship management: A guide for lawyers” (author Kim Tasso and publisher Globe Law and Business) is by Elizabeth Robson Taylor of Richmond Green Chambers and Phillip Taylor MBE, Head of Chambers and Reviews Editor, “The Barrister”. “Globe Law and Read More

2019-02-18T09:54:31+00:00February 18, 2019|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|

Getting to grips with Instagram marketing in professional services

I hadn’t taken Instagram seriously for professional services marketing in the past. I set up an account some time ago to experiment and to see what my (grown) kids were up to. But when I wrote a guide to social media for lawyers http://kimtasso.com/social-media-in-business-development-a-guide-for-lawyers/ at the end of 2018, I Read More

Effective marketing – a discussion with managing partners

At the end of 2018 I was invited to facilitate a Managing Partners’ Forum breakfast roundtable titled: Effective marketing – a discussion with managing partners. There were managing partners of law, accountancy and management consulting firms present – and the session was chaired by Richard Thorby. Here’s a summary of Read More

Book review: Social media in business development and relationship management: A guide for lawyers (by Pippa Blakemore)

Thanks to Pippa Blakemore for this great and comprehensive review of my recent book "Social media in business development and relationship management: A guide for lawyers". Further details of the book are available here: https://www.globelawandbusiness.com/special-reports/social-media-in-business-development-and-relationship-management-a-guide-for-lawyers Social media in business development and relationship management: A guide for lawyers Social media can Read More

2018-12-13T12:30:06+00:00December 13, 2018|Kim's Blog, Lawyers, Marketing, Relationship Management, Social Media|
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