Whilst the Chartered Institute of Marketing (CIM) remains the obvious choice for most marketers on resources to support training and development, I couldn’t help but admire the resources of the IPA (Institute of Practitioners in Advertising). Take, for example, its required reading list in the IPA Shop - http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=2698 Whilst Read More
I’ve just written a review of this book for Professional Marketing magazine http://www.pmforum.co.uk/magazine/index.aspx which will be published shortly. Whilst I bristled a little at the unusual, sound bite and social media speak, I did quite enjoy it once I got going and found it to be the sort of sensible, grown Read More
Econsultancy – as part of its corporate social responsibility programme – is taking some of the brightest graduates and putting them through an intensive “graduate boot camp” digital marketing training programme and making them available for three month internships. The initial 20 “inspiring interns” – whose disciplines span marketing, media, Read More
I am increasingly asked about marketing qualifications, particularly with reference to developing digital skills so I thought I’d do a round-up of the established courses and highlight some new options. Chartered Institute of Marketing There is much material on this web site about the main professional qualifications offered by the Read More
Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More
