Hubspot is a source of excellent material on most digital marketing topics and this guide is no different – it is available from: http://www.hubspot.com/15-business-blogging-mistakes-and-easy-fixes/ - although there were a couple of the 15 points which appeared to duplicate information. One of the most valuable elements of the ebook is the statistics: Read More
I have just published a short article on this topic for Delia Venables’ Internet Newsletter for Lawyers. They key points covered include: Listen to the market (research) Attend events (market intelligence/make connections) Follow up Manage your contacts Prioritise your pipeline Promote your referrers and clients Create a campaign Optimise your Read More
Now and again I spend time with folk who can update me on what’s happening in different parts of the tech world and last week I had a chat with Kurt Ozificici of Fresh01 http://fresh01.com/, a multimedia creative agency. My aim was to learn more about App development (more of this Read More
There’s so much information around these days that it’s hard to know what to read but I have come to rely on information provided by HubSpot which is one of the leading authorities on digital marketing. So it was with great interest that I downloaded this free e-book by @DanZarrella Read More
On 20 December 2011 the Law Society published a 14 page practice note on social media. You can see it here: http://www.lawsociety.org.uk/productsandservices/practicenotes/socialmedia/5049.article It provides a rather brief answer to the question “What are social media?”, a summary of the pros and cons, focuses on the professional and ethical issues for lawyers Read More