Book review: Neuroscience for organizational change by Hilary Scarlett

Posted on: May 27, 2020 Book review: Neuroscience for organizational change by Hilary Scarlett

The book “Neuroscience for organizational change: an evidence-based practical guide to managing change” by Hilary Scarlett is both intellectually challenging and practical. I would add it to the list of recommended books on change management that should be read by those involved in organizational change programmes whether leaders, human resource professionals or other change managers. […]

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Property marketing case study – Integrated campaign on farmland value from Savills rural team

Posted on: April 26, 2019 Property marketing case study – Integrated campaign on farmland rents from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]

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Vuture – Marketing and relationship management automation in professional services firms

Posted on: April 17, 2018

My occasional reviews of marketing technology led me to talk to Jennifer Miller at Vuture about the latest developments in marketing and relationship management automation in professional services firms. What is Vuture? Vuture is a platform that works above CRM database systems including; LexisNexis InterAction, Salesforce, Dynamics, Peppermint and OnePlace, to act as a connector […]

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Pick up the phone – Creating better business relationships with telephones

Posted on: January 24, 2018 business relationships with telephones

I’ve done training sessions on inbound telephone calls to improve client service and enhance conversion rates (see, for example, http://kimtasso.com/managing-client-service-surveying-property-partnerships/). I’ve done workshops on outbound calls for cold calling (http://kimtasso.com/sales-selling-tips-11-point-plan-cold-calling/). But I was recently asked to cover the topic of outbound calls to existing contacts and clients to enhance business relationships and support business development. Creating […]

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Six deadly marketing myths busted by HubSpot

Posted on: February 5, 2013

There’s so much information around these days that it’s hard to know what to read but I have come to rely on information provided by HubSpot which is one of the leading authorities on digital marketing. So it was with great interest that I downloaded this free e-book by @DanZarrella which you can obtain here: http://go.hubspot.com/ebook-busting-marketing-myths/ […]

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