Empathy

Law firm trainees engage in marketing and business development

I was joined by 12 trainee solicitors from a variety of firms for an online workshop on “A Trainee’s Guide to Marketing & Business Development (MBD) in a Law Firm”.  This article summarises some of the themes that emerged during discussions and supplements the learning resources for the session. Law Read More

2026-02-28T16:43:32+00:00February 28, 2026|Kim's Blog, Lawyers, Marketing|

Promoting strategy conversations with questions – Be more strategic

December’s “Be more strategic” PM Forum – PM Forum workshop for marketing and business development (MBD) professionals moved back to a full day format following feedback from previous delegates. Law and accountancy firms were represented on this session – during which there were various threads on strategy conversations. Promoting strategic conversations with Read More

2025-12-19T11:40:20+00:00December 19, 2025|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Strategy|

Art and science of selling – Plan for different sales journeys and processes

Legal and accountancy firm delegates joined me for a MBL workshop on “The art and Science of Selling Professional Services”.  We spent a significant amount of time exploring the various sales cycles in delegate firms – and how best to support fee-earners through complex (multiple players and decision makers) consultative Read More

Book review: What happened to you? Conversations on trauma, resilience and healing by Bruce D Perry and Oprah Winfrey

I’m not a particular fan of Oprah Winfrey but I admire her work in support of mental health. This book is unusual – it’s a dialogue between her and a child psychiatrist specialising in brain development and trauma. It is a masterclass in psychoeducation – bringing powerful therapeutic ideas and Read More

2025-11-05T09:53:26+00:00November 5, 2025|Kim's Blog, Relationship Management|
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