I recently ran one of the regular “Introduction to marketing and business development for secretaries and assistants” sessions for PM Forum (see http://www.pmforum.co.uk/training/) The delegates were split equally between those who worked within marketing and BD teams and those who supported a legal or accounting fee-earner. At the end of Read More
A few weeks ago I had the pleasure of leading 18 delegates from the legal, accountancy and engineering professions as we explored the personal, professional and technical challenges of becoming a “proactive marketing executive”. http://www.pmforum.co.uk/training/ Whilst we acknowledge that many marketing and business development professionals necessarily start their careers in Read More
Last week I was joined by over 20 surveyors at the first presentation on this new MBL course on “Managing and marketing a profitable surveyors’ practice”. Change management is a key topic. During the day we covered a lot of material including: business planning, strategy development, management functions, market analysis, Read More
At a recent CLT course on “Business Development for Lawyers” I asked delegates (many of whom where insolvency experts) what they would most like as a follow up blog post. They asked for something that pulled everything together to make it easy for them to create a business development campaign. This is Read More
At the PM Forum’s “Being more strategic” course http://www.pmforum.co.uk/training/ last week we covered a lot of ground. During the day we explored techniques for: thinking strategically, strategic processes, developing business strategy and strategic marketing. The feedback (see below) was fantastic. When I asked delegates on what topic they would most Read More
