Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Posted on: February 18, 2021 Marketing and BD planning – Segmentation, Rock Stars and Engagement (Feb 2021)

Last week, delegates from large and small law firms and an engineering consultancy joined me for a “Marketing and Business Development Planning in a Nutshell” half day training workshop through the  Professional Marketing Forum. We covered a huge amount of material from marketing and business development basics, progressed step-by-step through the M&BD planning process and explored […]

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Property marketing case study – Integrated campaign on farmland value from Savills rural team

Posted on: April 26, 2019 Property marketing case study – Integrated campaign on farmland rents from Savills rural team

Most property companies produce a lot of research information and Savills rural team is no exception. The Rural Energy and Projects (REP) division of Savills  has major forward-looking thought leadership programmes but it also achieves integrated marketing communications programmes for its many data-driven research reports. Developing and delivering these integrated campaigns requires careful collaboration between […]

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Marketing to the elderly – for lawyers and accountants

Posted on: October 23, 2015

I wrote the lead article on “Marketing to the elderly” in Private Client Adviser magazine back in September 2008 and have worked with the private client teams of many law firms since then. So it was nice to be invited to address accountants on the subject at the “Elderly Client” conference for Offa in […]

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Case study (Law firm marketing) – Mishcon de Reya

Posted on: April 10, 2013

The following article was published today on Legal Technology Insider Business Development: Mishcon de Reya in the spotlight Kim Tasso* shines the spotlight on marvellous marketing at large and small law firms. Let’s start with Mishcon de Reya. At number 45 in the charts and a fee income of £73m it’s one of the bigger […]

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Five insights from developing a privately funded family law practice

Posted on: September 19, 2012

Since 2009, I have been delivering this popular CLT training workshop to family lawyers around the country and each time the dominant issues change to reflect the continuing developments in the market. Last week I worked with a group in London and earlier this week in Manchester, so I thought I’d update you on some […]

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