Kim TassoIntegrated marketing – Joined up sector, KAM and CEM programmes
Posted on: August 11, 2016
Integrated marketing can be a challenge. It can be especially difficult trying to integrate and co-ordinate various strategic marketing and business development initiatives in a professional services firm. Particularly as fee-earners can have short attention spans and quickly grow weary when presented with another new marketing programme. Typically in a professional services firm there is […]
Psychology in marketing and selling: Seven insights from the PM Forum Conference 2015
Posted on: November 3, 2015My conference report for the 20th annual Professional Marketing Conference was published in the November 2015 edition of PM magazine http://www.pmforum.co.uk/magazine/index.aspx There was an amazing mix of speakers talking on the theme of “Tomorrow’s world”. Here are some of my personal reflections which didn’t make it into the official conference report: Futurologists – Chris Yapp […]
Client feedback – Legal and accounting client feedback from Aframe, Argus Media and Santander (October 2015)
Posted on: November 3, 2015One of my favourite elements at each annual Professional Marketing Conference http://www.pmforum.co.uk/events/conferences.aspx is the final session (which I call “the clients bite back”) where clients are invited to give their views on where their professional advisers are getting it right – and wrong. This year, the panel was led by Elliott Moss – the business […]