International networks

Marketing and BD case studies in legal, accountancy, consultancy and property firms
Gallery
Marketing and BD case studies in legal, accountancy, consultancy and property firms

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Strategy, Web Sites

Marketing and BD case studies in legal, accountancy, consultancy and property firms

I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More

Kim Tasso2024-04-04T12:37:20+01:00April 4, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Strategy, Web Sites|

Cross-selling and referrer management – The view from marketing and BD
Gallery
Cross-selling and referrer management – The view from marketing and BD

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling

Cross-selling and referrer management – The view from marketing and BD

I recently presented a new course on cross-selling and referrer management for marketers and business developers in professional services for the PM Forum http://www.pmforum.co.uk/training/. As the many other blogs on these topics will demonstrate, they are big issues and we had to be selective on what we covered. However, the Read More

Kim Tasso2016-06-29T09:07:18+01:00June 29, 2016|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling|