Cross-selling and referrer management – The view from marketing and BD

Posted on: June 29, 2016 Cross-selling and referrer management

I recently presented a new course on cross-selling and referrer management for marketers and business developers in professional services for the PM Forum http://www.pmforum.co.uk/training/. As the many other blogs on these topics will demonstrate, they are big issues and we had to be selective on what we covered. However, the conclusions that were reached during […]

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