Book review – Persuasion: The art of influencing people by James Borg

I have read many books on persuasion and influence. My favourites are those by Dr Robert Cialdini  - and I recently made a short (10 minute) video covering his six principles of persuasion.  This is a book review - “Persuasion: the art of influencing people” by James Borg. It is Read More

Storytelling book reviews: The Story Advantage by LJ Bloom and The Story Factor by Annette Simmons

I’ve done lots of training and workshops on storytelling (see this 2017 summary of ideas on selling legal services with storytelling ). Often as part of persuasive writing sessions. The image below shows you some of the tools I use in my storytelling workshops. Most people know that research shows Read More

2021-04-01T15:33:32+01:00March 18, 2021|Kim's Blog, Marketing, Relationship Management, Selling|

Building a personal brand – Key Person of Influence by Daniel Priestley

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his Read More

The power of three in personal introductions (BrandMe)

I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic http://kimtasso.com/book-review-presentation-book-create-shape-deliver-emma-ledden/ I’ve also written before about value propositions which are important for differentiating and persuading in the selling process - http://kimtasso.com/faq/what-is-a-value-proposition-or-usp-and-how-do-i-create-one/ And during networking training I’ve Read More