Building a personal brand – Key Person of Influence by Daniel Priestley

Posted on: October 18, 2017 Building a personal brand - Daniel Priestley

At the 2017 Professional Marketing Conference http://www.pmforum.co.uk/conference.aspx Daniel Priestley, co-founder of Dent and author of the book “Key Person of Influence – the Five Step Model of the most highly valued and highly paid people in your industry” presented one of the overview sessions on personal effectiveness. In essence, his talk provided a process for […]

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The power of three in personal introductions (BrandMe)

Posted on: August 3, 2015

I’ve written before about the power of three when developing a persuasive presentation. See, for example, a review of a book on the topic http://kimtasso.com/book-review-presentation-book-create-shape-deliver-emma-ledden/ I’ve also written before about value propositions which are important for differentiating and persuading in the selling process – http://kimtasso.com/faq/what-is-a-value-proposition-or-usp-and-how-do-i-create-one/ And during networking training I’ve also mentioned the SHREK model […]

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Original branding by Matt Playford · A site by Fresh01