“The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald

I recently joined a webinar organised by The Worshipful Company of Marketors  called “The State of the Marketing Profession – Past, Present and Future” by Professor Malcolm McDonald. You know that feeling you get sometimes when everyone is saying one thing and you believe another, and then begin to doubt Read More

2021-04-03T14:54:09+01:00May 28, 2020|Kim's Blog, Marketing, Strategy|

Book Review – The Thought Leadership Manual by Tim Prizeman

I read “Thought Leadership Manual – How to grab your clients’ attention with powerful ideas” a while ago but I’ve been so busy I didn’t get round to writing the review. And it’s an important book that many marketing, communications and business development folk will find useful. Tim starts with a Read More

2016-06-01T10:06:17+01:00June 1, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property|

Thought leadership lecture for Laurie Young – The future of the professions

On Monday evening I attended the Inaugural Lecture for Laurie at Allen & Overy’s offices where there main speakers were Richard Susskind and his son Daniel. James Luke from IBM was also interviewed and there was a panel discussion with representatives from Allen & Overy, The Law Society, the Institute Read More

Business development for professional service firms – Summary of MBL seminar

Here is a summary of the highlights of the MBL “Business development for professional service firms” conference which took place in London on 1st October 2014. The delegates were an interesting mix – half were fee-earners and the others were marketing/business development professionals. Medium sized law firms dominated although there Read More

Steve Blank’s “lean start up” wins The Laurie Young Global Prize for Thought Leadership 2014

On Monday night the London offices of lawyers Allen & Overy hosted the inaugural award ceremony for “The Laurie Young Global Prize for Thought Leadership 2014”. It was a veritable business hall of fame with participation from such prestigious organisations as Harvard Business Review (HBR), London Business School (LBS), Boston Read More

2014-07-16T08:53:10+01:00July 16, 2014|Accountants, Kim's Blog, Lawyers, Marketing, Statistics and trends, Strategy|