One of the most valuable sessions at the annual Professional Marketing Conference is where a panel of clients are asked questions about how professional advisers can improve their services and market more effectively to them. Client feedback is always useful. This year’s line-up – moderated by Elliott Moss, Director of Read More
At the recent Professional Marketing Forum conference there were a number of sessions where the topic of strategic positioning arose. At an early point in the proceedings, Simon Slater talked about competitive positioning strategy. He mentioned Rita McGrath’s book “The end of competitive advantage” who argued that “strategy is stuck”. Read More
I liked both “Who moved my cheese?” (Spencer Johnson) and “Our iceberg is melting” (John Kotter) – two fables about how to manage individual and business change. And now the professions have their own story about succession in a partnership. With a distinctly “Watership Down” feel – the main characters Read More
I continue to be one of the judges at these important annual awards (which were this year in association with the Financial Times and Harvard Business Review) and last night I attended the best-ever-attended gala dinner at The Marriott Grosvenor Square to see the winners announced. Sir Nigel Knowles, Joint Read More
There are competency frameworks, psychological profiles and considerable debate about what makes a great partner. So in a somewhat lighter spirit, and using 20+ years of observations of partners of all shapes and sizes (the good, the bad and the ugly) here are my thoughts on the 12 Ps of Read More