Legal Marketing

Legal marketing case studies – Digital marketing at The Law Society Law Management Conference 2017

I recently attended The Law Society’s Law Management Section conference (#LMSConf2017 https://events.lawsociety.org.uk/ClientApps/Silverbear.Web.EDMS/public/default.aspx?tabId=37&id=1428&orgId=1&guid=1155d437-8a7a-467d-87cf-2c38cfd6fbe3) There were lots of excellent presentations and this blog (one of three) summarises the information relating to legal marketing case studies. The Law Society At the start of the conference Robert Bourns, President of The Law Society, mentioned Read More

2017-04-25T09:33:17+01:00April 25, 2017|Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Social Media, Statistics and trends, Strategy|

Referrer management strategies: Plan, target, focus, research, relationship, add value and let go (Manchester, 2016)

Recently in Manchester, I was joined by accountants, lawyers and insolvency practitioners for the MBL  referrer management training workshop on “Developing more work from referrers and intermediaries”. Here are the delegates’ views of the highlights. Plan – Back to basics  Most firms have referrer management programmes and activities – but Read More

2016-11-02T16:35:37+00:00November 2, 2016|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Social Media, Strategy|

Business development writing for lawyers – 13 top tips for writing for impact

Academic writing. Technical writing. Professional writing. Lawyers are generally good writers. But business development writing by lawyers? That’s a different can of worms. I recently ran some workshops on business development writing for lawyers – providing guidance and coaching on how to achieve impact and response. We considered a variety Read More

2016-07-11T15:38:31+01:00July 11, 2016|Kim's Blog, Lawyers, Management Skills, Social Media|

Client service insights – Empathy, measurement and reverse thinking

Three recent news reports captured my attention on client service insights for law firms and professional service firms.  Addleshaw Goddard solicitors uses empathy Addleshaw Goddard – a major law firm – topped the charts for client service (performance and value for money) in the Nisus Consulting research http://www.nisus.net/   to become Read More

2017-03-16T12:35:22+00:00July 4, 2016|Kim's Blog, Lawyers, Management Skills, Relationship Management|

Legal Marketing Case Study – Fisher Meredith family law services and so much more

Here's the latest legal marketing case study. I admit that I’ve admired the marketing communications of Fisher Meredith for some time – particularly the series of small transport posters that appeared regularly at my local train station for many years that seemed to embed their presence in the community and Read More

2016-05-19T09:36:27+01:00May 19, 2016|Kim's Blog, Lawyers, Marketing, Social Media, Web Sites|
Go to Top