Marketing benchmarks

Marketing and BD case studies in legal, accountancy, consultancy and property firms
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Marketing and BD case studies in legal, accountancy, consultancy and property firms

Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Strategy, Web Sites

Marketing and BD case studies in legal, accountancy, consultancy and property firms

I scan the media regularly to capture insights into the latest marketing and business development (BD) strategies and campaigns in professional services. Delegates on my public and inhouse training sessions often ask for case studies into what their peers and competitors are doing. Case studies allow you to compare and Read More

Kim Tasso2024-04-04T12:37:20+01:00April 4, 2024|Accountants, Kim's Blog, Lawyers, Marketing, Property, Relationship Management, Selling, Social Media, Strategy, Web Sites|

Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn
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Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy

Book review: A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts by Bev Burgess with Dave Munn

A shorter version of this book review appeared in the February 2020 edition of Professional Marketing Magazine Have you ever wondered about the difference between KAM and ABM? Well, this 2017 book “A practitioner’s guide to Account-Based Marketing (ABM) – Accelerating growth in strategic accounts” provides the answer: you design Read More

Kim Tasso2020-02-15T09:53:54+00:00February 8, 2020|Accountants, Kim's Blog, Lawyers, Management Skills, Marketing, Relationship Management, Selling, Strategy|